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Our Story
CHOSEN is India’s first exposome-based skincare brand, and a point of view on how Indian skin actually ages.
We don’t follow Western anti-aging principles, because those principles were never designed to understand the Indian genome or the climate Indian skin lives in.
We started with a question: what does aging actually look like on melanin-rich skin, and what would long-term care for it need to do?
The Four Domains
Age spots, uneven tone and melasma. The most visible early marker of aging in Indian skin, and the one most standard routines miss entirely.
Roughness, enlarged pores and loss of smoothness. Driven as much by pollution and humidity as by the passage of time.
Loss of definition and volume in the lower face. CHOSEN Sculpt is the first clinically validated topical contour protocol built for Indian women.
Thinning, greying and texture change. We treat hair aging as a domain in its own right, not an afterthought tacked onto skincare.
Everything we formulate at CHOSEN is built to address one of these concerns.
The Science
CHOSEN is India’s first exposome-led skincare brand.
The exposome is the sum of everything your skin meets in a day. Your external environment, sun, pollution, hard water, climate. Your internal state, hormones, diet, stress. Your personal habits, products, screen time, sleep.
These inputs work together to shape how your skin behaves, how well its barrier functions, and how it ages over time.
Exposome science is the future of dermatology, and the lens through which CHOSEN formulates every product.
Indian skin operates in one of the most demanding exposome environments on the planet. Heat, hard water, humidity, UV, pollution and stress all stack on top of one another, every single day of the year.
That changes what ingredients need to do, and at what concentrations. CHOSEN is the first Indian brand to build entire formulations around the exposome model.
Prevention is more effective than correction.
The Founder
Two decades of listening to what skin is really saying.
Dr. Renita Rajan is one of India’s most trusted cosmetic dermatologists, author of Sunscreens for Skin of Colour, and a key opinion leader in laser technologies. Over two decades in clinical practice, she’s treated the specific ways Indian skin ages, the pigmentation, the barrier dysfunction, the long-term damage from unsupervised actives and topical steroids.
CHOSEN grew out of her cosmetic dermatology practice at RENDER, where she began formulating exclusive protocols for her clientele, products built around gaps she saw in her consulting room, using ingredients she could stand behind on long-term use. Those in-clinic formulations, refined over years of patient results, became the foundation of CHOSEN in 2020.
Her vision is simple: close the gap between clinic-grade science and everyday skincare, with complete respect for skin of colour, Indian climates, and long-term safety.
Our Journey
Chennai flagship opens. chosenstore.in goes live. Five founding products debut, DIY peels, supplements, hair growth serums.
Eight new launches across serums, collagen supplements and moisturisers. Loyalty program goes live.
Sun protection elevated for Indian climate and melanin-rich skin. Supplement range expands.
We elevated sun protection with the SAFESCREEN® range and expanded our supplement offerings, reinforcing our comprehensive wellness approach.
Built by dermatologists, for dermatologists across the world. Izonis focuses on providing specialized products designed for clinic use and recommended care.
We received the Global Spa Award and the Elle Sustainability Award while we continued to lead with innovative launches in responsible beauty.
CHOSEN Sculpt Serum launched as India’s first topical contouring serum, supported by a 12 week clinical study in Indian women published in the Journal of Cosmetic Dermatology.
Recognition
India’s leading beauty, lifestyle and business titles on CHOSEN.
2025
Excellence in clean, science-led formulation.
2025
Responsible beauty practices and sustainable formulation.
2024
Nomination, among India’s most innovative beauty brands.
The CHOSEN Routine Builder takes around two minutes. It asks about your skin, your climate and your daily exposure, then builds a routine from the ground up.
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