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CHOSEN by Dermatology

India's First Exposome Skincare

Indian skin ages differently.
Most skincare wasn't built for it.

CHOSEN is India's first exposome based skincare brand, built around the four domains of aging that actually matter for skin of colour.

  • 70k + Customers
  • 50+ Products
Your skinExposome
Model

UV Radiation

Year-round high-intensity exposure — the primary driver of pigmentation in Indian skin of colour.

Start with a diagnosis

Two ways in. Both take under two minutes.

Pick the path that matches where you are.

I don't know where to start?

Routine Builder

Answer a few questions about your skin, your climate and your daily exposure. We'll build a routine from the ground up.

Around 2 mins

I know what I want to work on

Concern Analyser

Answer a few questions about your skin, your climate and your daily exposure. We'll build a routine from the ground up.

  • Lower chin
  • Scalp
  • Under Eye
  • Acne
Explore All AnalyserAround 90 sec each

Why trust the recommendation

Younger for longer. Built for skin of colour.

CHOSEN is India's first exposome based skincare brand, founded in 2020 by cosmetic dermatologist Dr. Renita Rajan. Every formulation is built for melanin rich Indian skin and the climate it lives in.

CHOSEN is built to address all four.

  • 01

    Pigmentation

    Age spots, uneven tone and melasma. The most visible early marker of aging in Indian skin, and the one most standard routines miss.

  • 02

    Skin texture

    Roughness, enlarged pores and loss of smoothness. Driven as much by pollution and humidity as by time.

  • 03

    Contour

    Loss of definition and volume in the lower face. The CHOSEN sculpt protocol is the first clinically validated contouring system built for Indian skin.

  • 04

    Hair aging

    Thinning, greying and texture change. We treat hair aging as a domain in its own right, not an afterthought.

Start with flagship

Four products we're known for.

Each one built around a different part of the CHOSEN framework. Tap any to explore more

  • Exposome defence

    SPF 80+ PA++++ with Bemotrizinol, plant melanin and Ashwagandha. Protects against UV, infrared and blue light from screens. No white cast.

  • Skin brightness from within

    The world's first Pycnogenol + Pomegranate extract combination for visibly brighter, more even-looking skin in 4 weeks.

  • Clinically validated contour

    India's first topical serum with a published clinical study on submental fullness in Indian women. DMAE, retinol and OptiMSM, nightly.

  • Skin and hair from within

    A sugar-free coffee fusion with premium Peptan® marine collagen crafted to support healthy skin, hair, gut, joints, and long term vitality.

Real routine. real results.

What the diagnostic actually changes

Three stories, mapped to the domains Indian skin cares about most.
SAFESCREEN NEXGEN sunscreen

The science in plain language

Indian skin carries a heavier daily load.

The exposome is the sum of everything your skin meets in a day — UV radiation, pollution, humidity, heat, stress. For most of the year, Indian skin faces a heavier combined load than the skin most global formulations were built for. That changes what ingredients need to do, and at what concentrations.

A Skin Coach can help.

Book a free 15 minute WhatsApp call with a trained CHOSEN advisor. No obligation, no sales pitch. Just a dermatologist led team helping you work out what your skin actually needs.

Book a WhatsApp call