The more you play, the more you WIN. Check level!
Skin gets its firmness from collagen and its bounce-back from elastin; yet only one of them shows up in supplement aisles. Here's why the science behind elastin supplementation still has a long way to go, and what that means for your routine in the meantime.
3 min readRead More: If You Can Take Collagen, Why Can’t You Take Elastin?
Pregnancy changes the way we approach melasma. Instead of relying on aggressive lightening, the focus shifts to preventing new pigmentation and protecting the skin from the everyday triggers that make it worse.
8 min readRead More: Melasma During Pregnancy: What You Can and Cannot Use Safely
Discover why CHOSEN built the TOR collagen range around complementarity and not a single collagen technology. Bringing together premium, patented, research-grade collagen peptides from around the world, TOR offers a thoughtfully curated portfolio shaped by diverse expertise, technologies and bodies of research.
2 min readRead More: Why CHOSEN Has Built a Collagen Range From Around the World
What goes into formulating skincare for pregnancy? This blog introduces the scientific questions and fundamentals that guide how CHOSEN approaches pregnancy and nursing formulations with long-term safety in mind.
2 min readRead More: The CHOSEN approach to pregnancy-safe skincare
Pregnancy changes the way we approach anti-ageing. Instead of relying on active ingredients, the focus shifts to protecting the skin from everyday ageing triggers while supporting its natural repair processes through lifestyle and skincare choices
2 min readRead More: Anti-Ageing During Pregnancy: 10 Ways to Support Healthy, Younger-Looking Skin
For the first time in decades, a chemical sunscreen filter has achieved the FDA's highest safety standard. Discover what makes bemotrizinol different and what it means for pregnancy-safe sun protection.
3 min readRead More: Can you use a chemical sunscreen when you're pregnant?
Not sure which Morning Lark serum is right for you? The answer depends on where you are in your hair-fall journey—active control or long-term maintenance.
A caffeine hair serum and a caffeine shampoo are not the same. Discover why scalp contact time, follicular absorption, and consistent leave-on care make caffeine serums a smarter choice for supporting hair growth and reducing hair fall.
7 min readRead More: Caffeine For Hair Loss: Serum vs Shampoo
Caffeine does more than energize your mornings. Discover six science-backed ways it supports hair growth, helps reduce hair fall, and creates a healthier environment for stronger, fuller-looking hair.
6 min readRead More: How Caffeine Helps Fight Hair Fall at Every Stage of the Hair Cycle
Cosmeticorexia describes an unhealthy preoccupation with achieving perfect skin through increasingly complex routines, products, and procedures. Learn why dermatologists are discussing this emerging skincare phenomenon.
3 min readRead More: Cosmeticorexia: An Emerging Skincare Phenomenon
Think dandruff is only a winter problem? Discover why Indian scalps experience two seasonal dandruff flare-ups and how climate, humidity, lifestyle, and scalp health all play a role.
4 min readRead More: Monsoon Dandruff vs Winter Dandruff - The Seasonality Effect
Explore why tranexamic acid is the more studied, better tolerated brightening ingredient than Vitamin C for Indian skin types and conditions.
4 min readRead More: Tranexamic Acid vs Vitamin C: The Pigmentation Truth for Indian Skin
The real story behind benzoyl peroxide, benzene concerns, and what the science actually says.
4 min readRead More: Benzene Carcinogen in Benzoyl Peroxide: What You Need To Know
Collagen 101: What really happens when you take a supplement? We break it down for beginners - no jargon, just science and practical advice.
3 min readRead More: A beginner’s guide to understanding the science behind collagen
Beyond UV protection: SAFESCREEN NEXGEN defends skin from sun rays and high energy visible light from screens.
4 min readRead More: The Next Generation Sunscreen Built for the Sun & the Screen
Double chin without weight gain? The answer lies in tech neck, collagen loss, and unique ageing patterns in Indian skin, plus a non invasive solution designed for it.
3 min readRead More: Tech Neck & Double Chin: Why Your Jawline Is Changing And What You Can Do About It
Get Holi-ready with expert-backed tips for skin protection and safe color removal!
